MARFIN answers three key questions:

The idea of designing MARFIN was a natural evolution for me. For my consulting work, I needed software that capitalized on all the advantages of the digital age and improved the quality and efficiency of my work. MARFIN is thus truly the result of the marketing thought process: a consumer need was identified and a product was developed to meet that need.

During over thirty years while working for small and large international companies, I encountered the same problems. Many times, there was a lack of understanding about:

  1. what data was needed in order to gain a comprehensive understanding of the marketplace,
  2. once the data became available how to analyze it, and finally,
  3. how to build a winning strategy based on the newly acquired knowledge?

The MARFIN marketing management system was designed to answer these questions. And it does so in a very creative way.

The essence of MARFIN is that it breaks down the entire marketing planning process into over 250 charts and graphs which take the users through the planning process from A to Z. The program consists of eight sections: market, market share, financial, product, price, distribution, advertising and promotion.

Each section consists of three elements: first there is a list of information needed. What makes MARFIN unique is that it requests the data to be entered in the respective programmed charts. Thus the user will immediately understand the strategic role of each number entered. Second, there are the analytical charts, and third the strategy developing charts. In addition, MARFIN explains the marketing role of each chart in the strategic thought process.

In summary, MARFIN takes the planner through the entire planning process step by step:

Step 1.

MARFIN provides a list of information needed for business analysis and helps define the key variables for a particular business.

Step 2.

MARFIN analyzes the data. After the numbers are entered, the system automatically arranges and rearranges them into meaningful charts and graphs to reveal in several creative ways their true meaning in a marketing context.

Step 3.

MARFIN assists the planner in drawing conclusions. It identifies the brand’s strengths and weaknesses.

Step 4.

MARFIN helps to develop strategies. It offers strategy options and helps you evaluate alternatives, allowing new strategies to be tested in seconds.

Step 5.

MARFIN assists in combining the various marketing mix strategies into a complete marketing plan, eliminating the possibility of overlap or conflict.

MARFIN eliminates the busywork and sets managers free to think strategically.